This Problem Is A BIG COST For Filmmakers And Content Producers
- They spend months pushing projects with no potential audience, chasing blind alleys of funding or monetisation. This cannot help them sustain their career or their business.
- It costs them lost revenue as they have not explored their niche or have not catered directly for that niche. They didn’t discover the full potential of their creative and business skills and how to makes these work most effectively for them.
- They are not receiving the recognition they deserve. Their work is not getting fully rewarded and they are condemned to relative obscurity.
- They can’t make the business pay and feel frustrated at a lack of achievement. There is no satisfaction in knowing that they’re part of the industry. They have been working in isolation and it’s demoralising and stressful.
- They lose interest in their chosen field and stop producing. They abandon their project and their business because they can’t see how it can ever pay for itself.